The purpose of public relations is to inform, shape opinions and attitudes, and motivate. This can be accomplished only if people receive messages constantly and consistently.

Public limited investment shareholders donors company: 2. Money that profit donations investment people put in: 3. Staff: volunteers employees shareholders 4. Limited board of go shares profit company: vernors 5. Charity: donors investors surplus 6. Trust: council of trustees shares board of governors 9. Match the information about these multinational companies to the correct company logo 1.

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Company logo Company activities The company says 1. The third largest record company in the world. It s also the world s largest publisher of songs and music a we are committed to providing high quality food 2. The world s largest hamburger restaurant company. It has over 19,000 restaurants in 100 countries 3. This company provides news and financial data to the business community 4.

This company is an international air-express carrier. It delivers packages and documents all over the world b (We) lead the world in provision of news and financial information to broadcasters, newspapers, financial markets and on-line services c We aim to be the world s premier music company in all aspects of our business d We keep our promises Robbins S.

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